“A Conversation with” Steve Stoute

“A Conversation with” STEVE STOUTE- Author of The Tanning of America, Founder & CEO of  Translation LLC 

SYRACUSE, NY (February 1, 2012) – With the help of the Black Communications Society (BCS), The National Association of Black Journalists, Syracuse University chapter (NABJ-SU) will host Steve Stoute, media mogul and author of The Tanning of America on February 1, 2012 at 6:00 p.m. in the Herg Auditorium (Newhouse 3). He is currently the CEO & founder of the influential branding and marketing firm Translation based in New York, NY.

Stoute will partake in a thought-provoking conversation moderated by Troy James discussing his experiences as a music executive as well as his transition into an advertising/branding pro. In addition, Stoute will also familiarize students with his compelling new book, The Tanning of America.

Through his experience in the music industry and his extensive marketing skill set, Steve Stoute has developed a branding science that is the foundation behind the iconic McDonald’s “I’m Lovin It” campaign, the very successful S. Carter sneaker launch, and the MAC cosmetics campaign featuring Lady Gaga. His resume has includedprojects with Justin Timberlake, Jay Z, Lebron James and many other pop culture icons and celebrities.

Steve Stoute has broken boundaries by understanding urban culture and maintaining a balance between his insights and branding expertise. His successes as a music executive and advertising tycoon have propelled him to be one of the most influential leaders in pop culture.


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Photo credits to Tierra Taylor